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The Brand is an online platform that showcases the best of Amapiano music, culture and lifestyle. It provides multimedia for artists to promote their music, promoters to list their events and DJs to promote their latest mixes. The brand aims to drive the success of the genre and continue to spread the values that lie in artistic, individual and collective freedom. 

Behind the Music

Birthed in Gauteng province South Africa, the Amapiano music movement borrows from the musical ancestry of the communities in which it was conceived.


The name “Amapiano” merges the Zulu language’s plural article, “ama” with the noun for a western musical instrument “piano.” Amapiano’s foundations are in Kwaito, music created in the '90s as South Africa transitioned into democracy. Afro and deep house, tech-house, jazz, folk, lounge music characterized by synths, airy pads, and wide percussive basslines are also immediately recognisable threads in the sound.


Constantly evolving, Amapiano sometimes sounds like a dance music with jazz sensibilities; it is often soulful with innovative electronic accents, but always fresh and pioneering.


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